Google Analytics 4
All of WebCoast's older sites (built 2021 or before) are using Google Analytics Universal Code. Google Analytics 4 is the next-generation measurement solution, and it's replacing Universal Analytics. On July 1, 2023, standard Universal Analytics properties will stop collecting website statistics about your site's traffic.
Create a link for customers to write reviews
Create a link that customers can click to leave a review of your business on Google. You can easily share the link with customers to encourage them to write reviews and rate your business. First though, you will need to have listed your business on Google Maps, and created a 'Google My Business' account, because it's this business information that we will be creating the review link for.
To create a review link, you’ll need to get the Place ID for your business. To get your Place ID:
- Go to the Google Places ID Finder.
- Enter your business information in the “Enter a location” field at the top of the map.
- Click your business name in the list that appears.
- Your Place ID will appear on the map, beneath your business name.
Get on Google 'My Business'
Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+.
Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.
If you're a new business and need to show up on Google Maps, or if you're an existing business and still not showing up on Google Maps, then get registered with Google My Business today! It's free, and you will also get a Google+ page which you should update with content on a regular (weekly or fortnightly) basis.
Google Analytics Report - What is "beat with a shovel the weak google spots" keyword?
It may look strange, but there is no need to panic, there is no security issue in your site, and this won't cause any harm to your page, in fact, it never access your site.
For that reason, it is called Ghost Spam and can show up in different parts of your reports. Usually, the purpose of this type spam is to promote some page or drive traffic to a website, to sell SEO services or to redirect you to an affiliate page. In this case is to promote a search shell addon for Firefox.
With thanks to www.ohow.com for this article.
Why are there spikes visits on my Google Analytics report?
Recently there have been reports of sharp spikes in visits reported by Google Analytics, this is seen as spikes in the sessions/users/visits graph in your monthly analytics report. If you look at the "Visits and Pages/Visit by Source/Medium" section of your report you will probably see a listing for social-buttons.com/referral which attributes for a fair chunk of your visits.
This is spam referrer traffic, they have never actually visited your site at all, they have just found a loophole in the Google Analytics system, and have randomly selected your Google Analytics ID and fed it to Google to create visits which are then counted. The object being that you will wonder who has made all these visits, and go and visit their site. Sometimes the site will be legitimate and be attempting to sell their service, other times their site will contain a trojan or other harmful code - do not visit the site! Because these spam referrals are not actually visiting your site, there is no adverse affect on your Google ranking (high bounce rates, when they only visit your homepage and then leave again will hurt your rankings).
Hopefully Google will find a fix for this issue shortly, and be able to filter out this information rather than including it in your reports. Until then, just ignore those visits in your totals.
How to create a business listing on Google Maps
Here is a great 10 minute video on how to create a business listing on Google Maps.
Google Analytics keywords report says "not provided"
The following is a very good report on why Google analytics reports for keywords are increasing showing a large percentage as "not provided". This article is a direct copy of the article written by Mike Allton at http://socialmediatoday.com/mike-allton/1209631/why-google-hiding-your-keywords .
More and more business owners have started to recognize that Google is no longer providing all of the keyword data that it used to within Google Analytics. If you monitor your website analytics regularly, you may have noticed that your Keyword report is showing more (not provided) than other keywords. This has search engine marketers and business owners more than a little concerned! Why aren't these words being provided, and what can we do about it?
What's the big deal?
A large part of Internet marketing has to do with keywords. A keyword is a word or phrase that an individual types into a search to retrieve a set of results. As businesses, we want to identify what keywords our potential clients are using to find businesses like ours, and then perform actions to increase our chances of being ranked higher for each specific keyword. This is the cornerstone of search engine optimization.
For example, one of the keyword phrases that I target is "St Louis Internet Marketing Company" as I have determined that my target customers may use that phrase to find a business like mine.
That's fine that I think that's a good keyword phrase, but is it really? Will customers actually be looking for that and visit my site? This is where the Google Analytics Keyword report is so valuable because it will show you the keywords that actually drove someone to your site. If I find a lot of visits from my target keyword then I know I chose well. If not, it may be because either my site is not ranking well enough for that phrase, or there simply aren't enough people actually searching on that phrase - either way, I have some more work to do.
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