Increasing the exposure of your business
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My aim is to keep your site performing as well as it should… this means that the sites should remain up to date with their content, and rank well so that your business can be found on the internet. With this in mind, there are several things that you should do. Start with listing your business in some online directories. Why? Because inward links are important - Google thinks that if lots of people are linking to your website then the content must be really good!
Be aware that when you create a listing with some of them (especially the free ones) you might get a follow up email or phone call from them trying to up-sell you to a paid listing, offering you their google ranking service etc etc. At this stage you don’t need any of that, you are just wanting the free listing!
Telemarketers trying to sell you a keyword-rich domain name
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I've had a couple of clients in the last few weeks contact me regarding telemarketers who are hounding them to purchase a domain name. Usually the whole scenario is surrounded with urgency because the domain name is 'about to go to auction', so a fast decision is said to be required. I'm naturally suspicious of anyone who calls me trying to sell me something, coupled with the fact that urgency is required, alarm bells start ringing for me.
Proximity to Searcher is the New #1 Local Search Ranking Factor
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I read an interesting article today by Darren Shaw at Moz.... it's all about how the google 'local' results (the ones underneath the google map above the Google organic search results) are now seemingly based on your proximity to the business, rather than their reviews, link building etc.
In the example below, the Local Search results (the ones under the map) are based on my proximity to the business. In this example, I am on a desktop computer so Google has had to approximate my position, and therefore Connected PlumbGas is ranked as 2nd, even though it is actually closer to me than the others. Interestingly, even though the Connected PlumbGas listing has more reviews it is not listed first, the business considered to be closer in proximity is. To read more about this, click on the link at the bottom of this article.
"It is interesting to note that in today’s results, as we can see in the examples later in this post, proximity is now a huge ranking factor on desktop (as well as mobile). Google has been going “mobile-first” for years, and is there really a difference in how they process mobile and desktop local results. You just see different results because Google can get a more precise location on mobile."
What does this mean? Click here to read the full article
Google to Boost mobile-friendly algorithim this May
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Google announced on the Webmaster blog that they are going to be boosting the effects of the mobile-friendly algorithm they launched back on April 21, 2015.
Google said the update will happen “beginning in May,” and it “increases the effect of the mobile-friendly ranking signal.” Google said if you are already mobile-friendly, you do not have to worry, because you will not be impacted by this update.
What is NAP Consistency? And why is it good for SEO?
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Source: http://www.stlouisdigitalmedia.com/blog/local-seo/what-is-nap-consistency/ by Kyle ODonnell.
“How do I rank higher on the ‘maps’ section of Google or other search engines?”. Well there are many different strategies that can help your business’s presence on a search engine’s ‘maps’ section… such as verified information or the number and quality of reviews… but one of most effective ways is by creating what is called ‘NAP Consistency’ for your business throughout the web.
What is ‘NAP Consistency’?
NAP is an acronym for, ‘Name, Address, Phone’. NAP Consistency means your business’s Name, Address, and Phone Number are consistently listed the same across the web. Taking the NAP a step further, it is equally important to have your website’s address also listed consistently as well.
Why is NAP Consistency Good for SEO?
Search Engines are all about confidence… or is the search engine confident that a business and/or website going to be able to fulfill the needs of the person searching for a specific product or service. In order to build confidence with search engines businesses must ensure a search engine understands exactly who and where they are. Building on that Search Engines are computers… and computers are ridiculously detailed oriented. So when search engines are crawling the web they can – and will – notice even the slightest variations in a business name, address, phone number, and/or website address. These variations can hinder a search engine’s confidence. With that in mind, let’s go over an example… Let’s say your ACTUAL business’s name, address, and phone is: St. Louis Optometry Inc, 123 New Ballas Road, Creve Coeur, MO 63141, 314-555-5555. A few years ago, you signed up for an online yellowpages ad with a tracking number to track the phone calls the ad generated. The sales rep filled out the form to list your business as: St. Louis Optometry, 123Ballas, St. Louis, MO 63141, 314-555-5556. Last year, you verified your Google Places Account listing your business as: St. Louis Optometry, 123 Ballas Rd, Creve Coeur, MO 63141, 314-555-5555. Because search engines are ridiculously detail oriented, all three of the listings maybe considered different businesses and therefore lowering their overall confidence which can lower your ranking.
Generate more traffic with good quality blog content
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"Every article that you write should have a visible impact on your business, otherwise it shouldn’t be written."
Ever wondered what makes a successful blog? What should your articles be written about? Are you supposed to research a topic to write about? What is the point of the blog anyway?
Here is a useful infographic about writing content, the full article with explanations of the steps is definately worth reading, you can read it at http://bloggerjet.com/guide-to-strategic-writing/?utm_source=sendgrid&utm_medium=email&utm_campaign=top10
Content Quality Score: Google’s Best Kept Secret For Rankings
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Primary Quality Factors
This article extracted from the following post: http://macedynamics.com/research/content-quality-score/
Quality and Quantity of Main Content
The quality of the main content can be determined by how well that content meets the purpose of the page.
For example, the purpose of an ecommerce product page is to sell a product. In order for the page to meet its purpose, the main content would, in a typical case, need to have the following elements:
- Product name
- Product images
- Product description
- Add to cart button
- Price
If these main content elements are present and they facilitate the needs of a person looking to buy the product, then the page would receive a good quality rating.
The second part of this quality factor, and is something referenced by both the quality guidelines and the content quality patent, is the quantity of main content.
How Google Search Works
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Here's an interesting video for people just starting out with having a website built. Helps you to understand how Google indexing works, and why it is so important to have good content on your website.
What is Google Pagerank?
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Here is a really good article all about Google page rank, what it is and why it is important. In essence, inward links are like votes, and votes are a GREAT thing for your website and it's ranking.
Do your business a favour and read all about it at.....
http://searchengineland.com/what-is-google-pagerank-a-guide-for-searchers-webmasters-11068
5 Tricks to Improve Your Google Maps Listing & Ranking
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SEO backlinks for your website
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Search Engine Optimisation: 17 ways to build great back links for your website
Back-links are the currency of the web. In the same way that dollars are the measure of financial wealth, back-links are the measure of web wealth. Not only do back-links increase the number of direct visitors to your website, they also help propel you up Google’s ranks.
Unlike traditional marketing where information is published one day and gone the next, information tends to stay on the web forever. A popular article will continue to attract back-links long after it is published!
SEO basics for your website
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Time and time again we are asked by prospective clients "How do I get my website to rank well?". The answer to that is long and complex, but here it is in a nutshell.
SEO. Little word with a lot of power!
SEO stands for Search Engine Optimisation, and basically means how well your site is optimised so that search engines like Google and Yahoo can trawl through it, adding your site's content to their database. There are many hundreds of things which contribute to a well optimised site. For example, labelling of images, use of header tags, use of keywords and keyword density within the page text and also in the page titles, layout of the page, use of css, number of inward links, use of flash & javascript etc. It is the combination of all of these things which contribute to a site that ranks well. Having said that, what is the combination? That is an ever-changing goal post, as Google changes its algorithims weekly - even daily!
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