Here is an interesting video on how Target uses Pinterest to promote their brand, there are some useful tips to be gained for all businesses.
Key highlights are:
- Pinterest - a creative way to show how products and style fit into the lifestyles and personas of guests.
- A never ending mood board of the things - places, design, food, quotes, style, patterns that your business loves.
- Platform to engage with guests by repinning and liking your images.
- Heavy on editorial images, light on product-only images.