Website Planning

No idea where to start on getting a website organised? Talk to us and kickstart your project today!

So you need a website?

We specialise in the design and development of websites. We become an important part of our clients business by understanding their strategy and focus, aligning ourselves with them. We create any graphics required to compliment your site, or incorporate existing photographs/logos/corporate artwork you may have. Whether you are a sole trader or larger business, we continue your website's "look & feel" through to your digital media (such as ebanners, e-signatures & social media banners) and print media (such as business stationery, business cards, letterhead, car signage, car wraps, banners & flags) to give seamless branding. 

Planning your website

What is the website for?

  • To represent your business and establish your presence online
  • To provide a positive online presence
  • To promote the business and to attract new customers
  • To provide customers and others with a way to contact your business
  • To display your credentials to prospective clients
  • To improve your public image using the Internet
  • To showcase the work of your business
  • To provide staff, customers and prospects with up to date information regarding the business.

Process improvement

  • To provide the client with information about you business and the services that you provide
  • To provide information downloads to reduce the number of calls and requests you get for information
  • To provide an access point for staff to log in and get information when they are away from the office.

Identify your target audience:

  • Who are your target audience?
  • Why will these target audiences use the website?
  • What do you want them to do?
  • What do you need to provide to achieve this?

Content - What should you put on your website?

  • Product and services information – tell visitors to your website what you have to offer. If you have multiple services or products, split them onto separate pages so that Google can rank them separately, you will achieve better search engine results if you do this. Aim for at least 3-4 good sized paragraphs of information on every page, it is important to use keywords which a user would include in their google search.
  • Consider using a copywriter if you cannot write the content or do not have time to write it yourself, a small cost will save you a lot of time and can have a huge beneficial impact on the ranking of your website.
  • Company information – people will want to know what you are about before they are going to do business with you. History, Ownership, Structure, What makes you special, staff.
  • Contact Information – Address, phone numbers and emails. Give them the names of the people they can deal with in the particular part of your business they want. If you’ve got staff working in different areas and at different sites, publish all of the sites contact details.
  • News (blog) – articles that provide updates on what is happening in and around your company can acieve a range of things – visitors will see that the company is active and a viable entity with which they might do business; the section can act as a marketing tool to promote the good things about your company; the section can provide an excellent vehicle for keeping investors, clients, potential clients, staff and other parties abreast of what is happening in your organisation.
  • Photo galleries – will you have a gallery on your website? If so, what images will you put in it? These days galleries are usually positioned with the information that they relate to, rather than on a page of their own.
  • Technical Information – You may be able to reduce your spending on sending paperwork out with your product by providing technical information, brochures etc, in a downloadable form on your website.
  • FAQs – Frequently Asked Questions – You can provide the users with all of the information they want and would otherwise get by calling your company to ask. Depending on your situation, you might have considerable resources tied up answering calls from people who could easily be getting the information they require from your website.
  • Google Featured Snippets - Compile a list of the 5 Ws (Who, What, When, Where, Why) + How in your content as this is where the Google pulls the feature snippets content from. The featured snippet is positioned above the first organic (non paid) search result, so if you can include content which gets included as a featured snippet your exposure on Google will double (you will also appear in organic search results, so that will be twice on page one). (Note, to be considered for a Google featured snippet you must be ranking on page one). If you haven't seen a Featured Snippet searching Google over the past two years, here's an example (from a search for "ssl"): Click here for further information on featured snippets
    featured snippets small
  • Social Media Icons - Links to all of your social media sites eg Google+, Pinterest, Facebook, Twitter. You can also include a Facebook feed, which will embed your latest Facebook posts into any area on your website, like wise with Pinterest boards, and Twitter feeds (see the column on the right of this page).
  • Disclaimer – Bundle the disclaimer with any other legal stuff you might wish to have on your website. If you have any doubt whether you need a disclaimer on your website, ask a lawyer.
  • Links – provides access to other websites. Does this suit your business? The aim is for those businesses to reciprocate with a link back to YOUR website, because inwards links are important for your website's ranking in Google. (If other websites are linking to yours then 

Keywords - What will people search for to find you online?

  • Give some consideration to what your keywords and keyword phrases might be. The purpose is to keep these high-level, but if your broad topic is already a niche inside a niche, like let’s say you’re a construction company that focuses on excavating, then you would want to include topics within the sub-niche of excavating, like underground excavating for rail tunnels, excavating procedures for city streets, or even excavating around fragile structures. Make sense? Include as many keyword phrases as you can, bullet lists are a great way to include keywords.
  • See what search phrases your competitors are listing well for and start a list!
  • Be aware that if the text on your site does not match people's search phrase, you will not be listed in search results. For example, if somebody is searching on "xylophone" and you don't mention "xylophone" in the text of your site then you probably won't be listed in search engine results
  • Be aware that it is not just keywords, but keyword density which give you good search engine rankings.

Website Hosting

Avoid the hassle and complications of invoices from other web companies. Our hosting is optimised for running Joomla! sites, has high availability and is continually monitored and supported 24/7. See our Website Pricing page for inclusions.

Why Choose Webcoast?

There are many reasons to choose us for your next project. We have a passion for design and development of websites for small to medium businesses. We enjoy our work and constantly strive to make the web development process easier and more enjoyable for our clients. Make us part of your trusted team today.



Thanks again for the fantastic site. Already getting results!

Regards Sam

5 November 2014