Social Media

Why use Social Media? More traffic, more leads, potentially more sales.

Ever wanted to like a Facebook page as your business, rather than as your personal Facebook profile? Here's how to do it:

  1. Go to the page that you want to 'Like'.
  2. Click on the ... button in the bar underneath the banner pic (or, to the right of the 'Like' button).
  3. A dropdown list will appear, click on 'Like As Your Page'.
  4. If you have more than one business page linked to your personal profile, then a list of your business pages will appear, select the page that you want to 'Like' as.
  5. That's it!

like a facebook page as your business page

social media post ideas

Are you struggling with creating fresh content for your social media channels? Do you feel like you're just posting the same sort of content over and over? This checklist might help you to mix it up a little, print it out and stick it on your wall as a reminder of some new ideas next time you're writing a post.

Source: Written By  on 

Is there a formula to viral headlines? Are there words or phrases in headlines that particularly cause articles to be shared?  For the past month I have been researching the headlines of the most shared posts in our BuzzSumo database. In this post I set out my findings, including:

Common elements of viral headlines

The first aspect I reviewed was the common structural elements of headlines. In a previous review of the most viral posts of 2015, I identified a number of common elements to viral posts. These are outlined in the table below.

5-elements-viral-headlines

When I started reviewing the headlines of viral posts I found these elements occur frequently in the headline. I found it is common for a viral headline to include three, four and often all five of these elements. These headlines will be familiar to anyone who has browsed the most shared articles on BuzzSumo.

Here is an example headline from BuzzFeed which received over 650,000 shares and 2.6m views.

buzzfeed-headline

I could have chosen hundreds of similar headlines but this is typical and instantly recognisable. It may seem like a simple Listicle at first glance and we all know that list posts perform well. However, if we break down this headline in detail we can see that it contains all five elements common to viral posts.

viral-headline-format

Read The Full Article To Learn How to Create Engaging Headlines!

 How to Know When to Launch Facebook Ads

Facebook advertising is a must for just about any consumer centric company. The combination of reach (1.4 Billion+ people. Yes, let that sink in.), plus best in class marketing and advertising tools is unmatched.

The question is when do you introduce Facebook ads to your marketing mix? Facebook has evolved significantly over the past couple years. The strategies employed in years prior aren’t as relevant in today’s market, so it’s important to understand what you can achieve from Facebook today.

First, yes, organic reach is pretty much non-existent. The game has changed, starting from scratch is more complicated, and the strategies for growth are different in 2015.

Read the full article

Question: You recently bought a business but the vendor refuses to handover control of the Facebook page used by the business. It has a good following so it is an important way for you to get work. What can you do about it?

Answer: The Standard Contrract for the sale of a business promoted by the REIQ and the Queensland Law Society does not cover this. Your lawyer should have included a Special Condition requiring the vendors to make you an administrator of the Facebook page so you could then remove them and take control yourself.

For further information regarding special conditions in business contracts please contact: Geoff Matheson (07) 32235901 gmatheson@mckayslaw.com or Harold Littler (07) 32235912 hlittler@mckayslaw.com .

Source: Master Plumbers magazine, February 2013, page 20.

Here is an interesting video on how Target uses Pinterest to promote their brand, there are some useful tips to be gained for all businesses.

Key highlights are:

  • Pinterest - a creative way to show how products and style fit into the lifestyles and personas of guests.
  • A never ending mood board of the things - places, design, food, quotes, style, patterns that your business loves.
  • Platform to engage with guests by repinning and liking your images.
  • Heavy on editorial images, light on product-only images.

Let Us Help

Facebook, Twitter, Google+ and Pinterest are now an important part of the online marketing of your business. Webcoast can take your existing branding and create social media graphics for you to upload to your social media accounts, giving your branding consistency.

You may have a new advertising campaign or are launching a new service - this is a great way to get the message out to a wide audience.

If you don't have strong branding or are looking at rebranding maybe its time to talk to us and lets look at the options you have.