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Source : https://support.google.com/business/answer/7035772?hl=en

Create a link that customers can click to leave a review of your business on Google. You can easily share the link with customers to encourage them to write reviews and rate your business. First though, you will need to have listed your business on Google Maps, and created a 'Google My Business' account, because it's this business information that we will be creating the review link for.

To create a review link, you’ll need to get the Place ID for your business. To get your Place ID: 

  1. Go to the Google Places API
  2. Enter your business information in the “Enter a location” field at the top of the map.
  3. Click your business name in the list that appears. 
  4. Your Place ID will appear on the map, beneath your business name.

Add your Place ID to the following URL to create your link: 

  • https://search.google.com/local/writereview?placeid=<place_id>
     

Using the example above, the URL with the Place ID added would be: 

  • https://search.google.com/local/writereview?placeid=ChIJj61dQgK6j4AR4GeTYWZsKWw

Tip

Make it easier for your users to leave a review by shortening the URL. Learn more

When customers click your link, a window will open in their browser. They’ll be able to rate your business and leave a review. Learn how to read and reply to customer reviews

Keep in mind that it’s against the Google My Business review policy to solicit reviews from customers by offering incentives or setting up review stations at your place of business. Reviews that violate the policy may be removed. 

Ok, so you've done all that, what now? Include that link in your footer of your email signature, to make it easy for people to leave a review for you. Use it at the end of a project to ask them for feedback on your services.

email signature

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