What is NAP Consistency? And why is it good for SEO?
Source: http://www.stlouisdigitalmedia.com/blog/local-seo/what-is-nap-consistency/ by Kyle ODonnell.
“How do I rank higher on the ‘maps’ section of Google or other search engines?”. Well there are many different strategies that can help your business’s presence on a search engine’s ‘maps’ section… such as verified information or the number and quality of reviews… but one of most effective ways is by creating what is called ‘NAP Consistency’ for your business throughout the web.
What is ‘NAP Consistency’?
NAP is an acronym for, ‘Name, Address, Phone’. NAP Consistency means your business’s Name, Address, and Phone Number are consistently listed the same across the web. Taking the NAP a step further, it is equally important to have your website’s address also listed consistently as well.
Why is NAP Consistency Good for SEO?
Search Engines are all about confidence… or is the search engine confident that a business and/or website going to be able to fulfill the needs of the person searching for a specific product or service. In order to build confidence with search engines businesses must ensure a search engine understands exactly who and where they are. Building on that Search Engines are computers… and computers are ridiculously detailed oriented. So when search engines are crawling the web they can – and will – notice even the slightest variations in a business name, address, phone number, and/or website address. These variations can hinder a search engine’s confidence. With that in mind, let’s go over an example… Let’s say your ACTUAL business’s name, address, and phone is: St. Louis Optometry Inc, 123 New Ballas Road, Creve Coeur, MO 63141, 314-555-5555. A few years ago, you signed up for an online yellowpages ad with a tracking number to track the phone calls the ad generated. The sales rep filled out the form to list your business as: St. Louis Optometry, 123Ballas, St. Louis, MO 63141, 314-555-5556. Last year, you verified your Google Places Account listing your business as: St. Louis Optometry, 123 Ballas Rd, Creve Coeur, MO 63141, 314-555-5555. Because search engines are ridiculously detail oriented, all three of the listings maybe considered different businesses and therefore lowering their overall confidence which can lower your ranking.
Latest News / Blog
- Contact Form 7 not responding after submit, spinning wheel
- Things to consider before updating your site to Joomla 4
- Why do hackers bother hacking websites?
- How to grow your social media engagement
- Wordpress 5.5 - auto updates
- My Watchful Podcast
- Safety and Security While Video Conferencing with Zoom
- Increasing the exposure of your business
- Keyboard issue: Single quote being replaced by Accent character
- Telemarketers trying to sell you a keyword-rich domain name
- Email – latest technology & more space!
- Outlook 2018, where have the Advanced Settings gone?
- Tools to resize and optimise images for your website
- Stolen Domain Names
- How to 'Like' a Facebook page as your business
- Create a link for customers to write reviews
- Latest round of QLD Digital Grants opens soon
- Proximity to Searcher is the New #1 Local Search Ranking Factor
- The Importance of Keeping Software Up To Date
- Joomla 3.7 Coming Soon
- Mobile-first Indexing
- Run out of ideas for social media posts?
- Scammers - they are still at it!!
- Are you struggling to create interesting content for your website?
- How to Write Viral Headlines: New BuzzSumo Research
- Google to Boost mobile-friendly algorithim this May
- Claiming for personal vehicle usage for tax year 2015 onwards
- Get on Google 'My Business'
- Google Analytics Report - What is "beat with a shovel the weak google spots" keyword?
- What is NAP Consistency? And why is it good for SEO?
- More .au options for all Australians or not – the pointy end of the naming panel process
- How to Know When Your Startup or Business is Ready for Facebook Ads
- Why are there spikes visits on my Google Analytics report?
- Generate more traffic with good quality blog content
- How to provide a direct link to your Google+ review box
- Content Quality Score: Google’s Best Kept Secret For Rankings
- Marketing your website content across the digital market
- Are you resisting Google+ ?
- How Google Search Works
- Facebook site ownership when buying a business
- Using Pinterest for your Business
- Can I rely on my Registered Business Name alone to register a com.au or net.au domain name?
- How to create a business listing on Google Maps
- What format of logo should you use in Word?
- What is Google Pagerank?
- Google Analytics keywords report says "not provided"
- 5 Tricks to Improve Your Google Maps Listing & Ranking
- SEO backlinks for your website
- Internet keyword scam
- Google Maps
- SEO basics for your website