"Every article that you write should have a visible impact on your business, otherwise it shouldn’t be written."
Ever wondered what makes a successful blog? What should your articles be written about? Are you supposed to research a topic to write about? What is the point of the blog anyway?
Here is a useful infographic about writing content, the full article with explanations of the steps is definately worth reading, you can read it at http://bloggerjet.com/guide-to-strategic-writing/?utm_source=sendgrid&utm_medium=email&utm_campaign=top10