social media

  • Question: You recently bought a business but the vendor refuses to handover control of the Facebook page used by the business. It has a good following so it is an important way for you to get work. What can you do about it?

    Answer: The Standard Contrract for the sale of a business promoted by the REIQ and the Queensland Law Society does not cover this. Your lawyer should have included a Special Condition requiring the vendors to make you an administrator of the Facebook page so you could then remove them and take control yourself.

    For further information regarding special conditions in business contracts please contact: Geoff Matheson (07) 32235901 or Harold Littler (07) 32235912 .

    Source: Master Plumbers magazine, February 2013, page 20.

  • Google My Business connects you directly with customers, whether they're looking for you on Search, Maps or Google+.

    google my business

    Give customers the right info at the right time, whether that be driving directions to your business in Maps, hours of operations in Search or a phone number they can click to call you on mobile phones. Google My Business helps you build a loyal fan base. Your customers can show their appreciation with ratings and reviews, use the +1 button to endorse your content, and re-share your Google+ posts across the web.

    If you're a new business and need to show up on Google Maps, or if you're an existing business and still not showing up on Google Maps, then get registered with Google My Business today! It's free, and you will also get a Google+ page which you should update with content on a regular (weekly or fortnightly) basis.

    Get on Google


  •  How to Know When to Launch Facebook Ads

    Facebook advertising is a must for just about any consumer centric company. The combination of reach (1.4 Billion+ people. Yes, let that sink in.), plus best in class marketing and advertising tools is unmatched.

    The question is when do you introduce Facebook ads to your marketing mix? Facebook has evolved significantly over the past couple years. The strategies employed in years prior aren’t as relevant in today’s market, so it’s important to understand what you can achieve from Facebook today.

    First, yes, organic reach is pretty much non-existent. The game has changed, starting from scratch is more complicated, and the strategies for growth are different in 2015.

    Read the full article


    Pokémon madness has gripped the world! In one month the game has attracted more downloads and activity than Twitter or Tinder. Maybe you can be a part of this by buying lures for your business, a lure is a function within the app that draws Pokémon to a location for 30 minutes and costs $1.49, it could potentially bring in more customers. It won’t last forever so get creative. One real estate in Townsville was claiming, “Just across the road is a huge park with sporting facilities – and we’ve even spotted some rare Pokémon!” this is clever marketing. 

  • social media post ideas

    Are you struggling with creating fresh content for your social media channels? Do you feel like you're just posting the same sort of content over and over? This checklist might help you to mix it up a little, print it out and stick it on your wall as a reminder of some new ideas next time you're writing a post.

  • Here is an interesting video on how Target uses Pinterest to promote their brand, there are some useful tips to be gained for all businesses.

    Key highlights are:

    • Pinterest - a creative way to show how products and style fit into the lifestyles and personas of guests.
    • A never ending mood board of the things - places, design, food, quotes, style, patterns that your business loves.
    • Platform to engage with guests by repinning and liking your images.
    • Heavy on editorial images, light on product-only images.

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